xWhat To Know About SEO from San Antonio Professionals
There are many rumors running around about SEO (Search Engine Optimization). And most of these rumors are spread by “experts” who want to sell you a “sure thing”. The fact of the matter is that SEO never really comes with any guarantees. Instead, it’s a strategy you enforce based on the guidelines set by search engines, and you have to do it on a continuous basis. We got with Impactnext, who have proven tactics in SEO, to help us shed some light on this mystery.
So, what is the reality of SEO, and should you even consider investing in it?
SEO Is Not A Magic Button
The first thing you have to understand is that SEO is not a magic button. You can’t just implement a few things and expect your site to jump the ranks. As mentioned earlier, it’s an on-going process you have to nurture in order to see results.
What does this mean?
If a company approaches you with the offer to boost your site within a matter of days, they are either using black hat tricks, or they are taking you for a ride, and it’s as simple as that.
No SEO expert with actual experience will ever make you the guarantee that your site will reach the top page rank. Instead, they will offer you a much better chance of getting there.
How Will They Go About It?
Typically, they will start by assessing the site first. After assessing the site, they will give you a report of what needs to change.
Now, these can vary extensively. For example, they will test the page loading speed, seeing as it is such an important ranking factor. They will also look at other technical aspects, like user navigation and site responsiveness.
They will also take a look at the content that is posted. Are the posts focused on a strong keyword and do they actually provide the reader with something? The more significant the posts, the more user-engagements. And with more user-engagement comes higher rankings.
Not only will they look at the factors that work with the site directly, but they will also incorporate off-site tactics. One of these includes backlinking and social media.
When you look at link building, you’ll be tapping into their traffic and hopefully get a “vote of confidence”. If the site you are linking to has a high authority on search engines and it is going to count in your favor.
As for social media, if you can get a powerful profile going, it can influence how well your site ranks.
What To Take Away From This Article
The most important thing you can take away from this article is that your competition will be using the best SEO tactics they can find. What you should also keep in mind is that a good SEO strategy is based on consistency and patience. In other words, expect a few months to pass before seeing the results.
In the end, nobody can guarantee you a top spot. But it’s possible to get there if you work hard and use the right strategy. If you’d like to find out more or get competitive with your website’s rankings, check out our favorite San Antonio SEO. They are a Houston search engine optimization firm .